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    ЗАПСТРОЙ
    РАЗРАБОТКА БРЕНДА
    СТРОИТЕЛЬНОЙ КОМПАНИИ
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    GALATO CATERING
    РАЗРАБОТКА КОРПОРАТИВНОГО
    БРЕНДА СЕРВИСА КЕЙТЕРИНГА
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    ЛЕТНИЙ ДВОРЕЦ
    разработка корпоративного
    бренда площадки мероприятий
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    И ТАК СОЙДЕТ
    РАЗРАБОТКА БРЕНДА КЛЕЙКОЙ ЛЕНТЫ
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    ДВАЖДЫ ДА
    Разработка бренда сети
    легкого питания
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    PLASTIC REPUBLIC
    мой дом - моя республика
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    Sofit
    ПОДИУМ ВАШЕГО ТРИУМФА
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    SVIP
    БРЕНД ТОВАРОВ
    ДЛЯ ДОМА
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    1721
    БРЕНД КЕРАМИКИ
    ВЕЛИКОЙ ЭПОХИ
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    A2
    РЕБРЕНДИНГ ЛЕГЕНДАРНОГО
    ПЕТЕРБУРГСКОГО КЛУБА
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    ТИНЬКОФФ. КРЕДИТНЫЕ СИСТЕМЫ
    рестайлинг айдентики банка
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    SCAVERY
    Intellectual Development
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    STRELOY
    Movement at the Speed of Thought
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    RUSSKIY KHLEB (Russian Bread)
    A cultured brand in the bakery-products market
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    SIAB Bank
    Dynamic Identity in the Banking Sector
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    Tinkoff. Credit Systems
    Restyling bank identity
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    CHUDOSLAVSKIE
    From Northern Lands
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    ATH
    A stream, erasing boundaries
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    PLC
    Re-branding on the laws of attraction
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    YASTRO
    Heliocentric branding for a Siberian company
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    Delman
    The elevator to success
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    Tinkoff Digital
    Developing visual identity
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    Lintec
    Rebranding a construction company
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    Energostrim (EnergoStream)
    Rebranding an energy holding company
    More
    Tinkoff. Credit Systems
    Creating a brand for a monoline bank
    More
    Fortum
    Adapting a European brand for the Russian market
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    Wadan Yards
    Brand identification for a shipbuilding company
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    Becar
    Brand restyling for a real estate agency
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    Tinkoff
    Developing corporate style for a chain of brewhouse restaurants
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    Marigny
    Branding an upscale dacha development
    More

    Through a careful analysis we came upon the key idea behind the brand. This became the idiosyncratic Arkhangelsk region, replete with its own unique characteristics, culture and character. The special atmosphere of the Russian north is a rich theme of endless emotional depth. Vibrant color, vibrant style and vibrant people, who are at once simple and uncommonly original; people who are proud to live in their own particular region but can also laugh at themselves light heartedly. The Northern Lights used as a lantern, bears selling cigarettes, old women gleefully chopping wood—these are the ordinary miracles that make the whole region extraordinary. In the branding process we drew inspiration from the works of northern storytellers S. G. Pisakhov and B. V. Shergin, as well as animated films based on their stories and directed by Leonid Nosyrev with voice work by Evgeny Leonov.

    The brand positioning was formulated as “The source of a modern fairytale spirit,” because “if our region is famous for miracles, then our products aren’t ordinary, but miraculous.” The phenotype of the “Chudoslavskie” brand has morphed into a northern dialect.

    CORUNA performed all subsequent work on the project in this “north-Russian” style. A typeface of carved “wooden” Slavic letters became the basis of the logotype, and the corporate logo became a snowy landscape. The slogan “From Northern lands” distinguishes the brand, putting its signature on a product from the entire northern region: pure and original. To create corporate accessories we wove together several important themes: the idea of northern-Russian dualism—of reserve and emotionality, the brand’s belonging to a particular region and the product’s cleanliness and eco-friendliness.

    The ironic animation style seen in our advertising campaign vividly evokes the brand positioning of Chudoslavskie: “Chudoslavskie is the source of the modern fairytale spirit that stems from the idiosyncratic Russian north, complete with its own particularities, vibrant style, unique culture, distinctive character, and original people.”

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    RUSSIA
    St. Petersburg, 191167
    pl. Aleksandra Nevskogo, 2
    Office center "Moscow", Office 901
    p.o. box 191317
    office@coruna.ru
    +7 (812) 318 33 64
    RUSSIA
    St. Petersburg, 191167
    pl. Aleksandra Nevskogo, 2
    Office center "Moscow", Office 901
    p.o. box 191317
    office@coruna.ru
    +7 (812) 318 33 64
    © 2019 Coruna Branding agency
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