CORUNA took part in the rebranding of SIAB Bank, for which we developed a system of visual identity imaging that corresponded to the bank’s new development strategy: competent, efficient and dynamic assistance for modern people.
The new SIAB is an innovative and client-oriented financial institution that prioritizes credit card banking services in Russia’s northwestern regions. European pragmatism and openness for corporate and private clients. Decisive and transparent—that’s how the bank appears after we introduced a new platform of modern and vibrant branding.
We came up with a verbal formula for the bank’s ideology that defines the new line of positioning: practical solutions for life. This slogan embodies the policies of a bank that is developing dynamically while remaining a reliable bastion of support for its customers. Ease of convenience. Pragmatism and positive emotions define the success and effectiveness of work.
The dynamics of development and technological efficiency are reflected in the composition of a logo symbolizing the variety of services provided—the axis of which is SIAB’s focus on customers, and the “wheel,” which is formed by stylistic elements borrowing their shape from credit cards. A bankcard became the main symbol of reliable communication between the bank and its customers—it’s the client’s key to banking services. The brand’s new colors became a reliable dark blue, easy light blue, positive green, and trustworthy fuchsia.
We prepared business layout models and designed representative and souvenir products that were based on the established identity system and the vibrant, dynamic elements of the bank’s logo. We also created templates for promotional materials and worked out design concepts for the interiors and exteriors of the company’s offices.
SIAB gained a unique and memorable European style, which reflects the bank’s mission to be a reliable partner for B2B and B2C clients.
The rebranding of SIAB was recognized as one of the world’s best projects in the international 2013 REBRAND 100 Global Awards competition.