In 2011, CORUNA completed the visual restyling of the internet bank “Tinkoff Credit Systems,” which holds substantial positions in the market of credit cards and internet banking as a whole.
The restyling touched on the brand’s the main identifiers. The corporate crest was made clearer and more precise, and the updated version of corporate identity was optimized for use in small formats and low-resolution devices such as computer screens, tablets and phones. For this we developed a special version of the crest, to which we paid close attention when selecting a typeface. The changes are reflected in a new edition of the company’s brand book.