CORUNA completed a project of identity development of a new brand of household products for the “Aktsent (Accent)” Company, a large manufacturer and supplier of household products in the Russian and CIS markets.
Our tasks included conducting a brand audit and developing a name and package designs.
Based on the results of the brand audit, CORUNA specialists worked out the image concept of “bright positive,” which formed the basis of naming and development stages in the brand’s visual identification.
The “bright positive” concept carries the notion of experimentation; it suggests individuality to customers through its vibrancy and unique graphics. This direction allows the product to be distinguishable on shelves and to stand out amongst a large number of competitors. The brand’s name clearly reflects and conveys the “bright positive” concept.
Fun Clean—it’s fun and bright! And that’s just how household chores will be with such colorful, easy and modern little helpers. They delight the eyes and help keep your home clean and beautiful. Household chores occupy no small amount of our time, so they should be enjoyable. You can already find products under the Fun Clean brand on the shelves of thousands of stores throughout Russia and the CIS.