БРЕНДА СЕРВИСА КЕЙТЕРИНГА
Household plastic products don’t just ensure order—they let you outfit your home with stylish and modern details that are becoming more and more in demand due to developments in design and technology.
PLAST TEAM RUSSIA is the rights holder of the PLAST TEAM™ Company in Russia, Belarus and Kazakhstan. Despite its popularity, the federal brand wasn’t well recognized. In purchasing PLAST TEAM products, consumers didn’t know anything about the brand.
Thus, the main task of the rebranding process was to strengthen the brand’s positioning.
In the course of the project, we went all the way from eliciting brand insight to a website concept and catalog layout for PLAST TEAM’s new collection.
Based on the results of a brand audit, our team developed a new brand platform: the idea of a “Scandinavian life aesthetic” became the core of brand positioning—plastic products for people who want to surround themselves with modern, thoughtfully-designed and stylish things every day.
These household goods possess the unique mood and Nordic spirit of Scandinavia. They embody this concept thanks to the brand’s Danish roots, its active implementation of European technologies for green manufacturing, and design solutions based on ergonomics and a tactile aesthetic.
We helped PLAST TEAM form a strategic and innovative vision, which is the starting point for creating the brand’s verbal and visual image. In combining industrial technology with Northern European creativity, PLAST TEAM makes intellectual and minimalist design accessible to all. The company introduces the culture of new life experience—in which form and functionality play a key role—to the Russian market. You can delight in the little things when they are made with thought and care.
In developing a system of visual identification and corporate photo styling, we united two ideas: “Everything in its place” (PLAST TEAM helps organize and maintain ideas, entertainment, new discoveries and memories in good order) and patterns, which permeate our lives and surround us at every step, much like plastic products. The ideal interior is one where the whole house is filled with the ease and freedom of pure, clean space, where everything is in its rightful place.
Patterns inspired by Scandinavian ornaments and harmoniously integrated into modern interiors formed the basis of the visual story told by PLAST TEAM to its partners and customers.
In Russia, you can now give yourself a Scandinavian life aesthetic with ease.
General Director - Andrey Golikov
Marketing Director - Natalya Zekunova
Project Supervisor – Sergey Kim
Strategist – Svetlana Afanaseva
Creative Director – Alexey Poggenpohl
Copywriter – Rostislav Vorobev
Art Director – Lyudmila Dayn
Pre-Press – Kirill Cherepkov
Project Director – Olga Ananeva