BRAND REACTOR
Technology for strengthening a company’s position through branding.
Brands are born, live and develop on the energy of the ideas that continue to nourish them.
We created a comprehensive system for approaching each project that allows us to run our Brand Reactor to produce energy, as well as to manage it. The Brand Reactor is a central mechanism for working with brands and is a constant source of brand strength.
Every step, from research to integration, is configured with the utmost precision to bring the brand to a whole new level of development.
1
RESEARCH
Preparing the brand’s fuel
2
ANALYTICS
Refining the fuel
3
PLATFORM
Creating an energy core and launching the Brand Reactor
4
IDENTIFICATION
Transforming core energy into brand energy
5
MANAGING THE DEVELOPMENT OF THE BRAND
Mechanisms of energy control
6
INTEGRATING BRAND
Energy in action
1
RESEARCH
Preparing the brand’s fuel
Market potential
Company potential
Consumer potential
A brand’s life flows through a constantly changing market environment, the emergence of new technologies, and a significant growth in consumer requirements. In order to see new possibilities for development we gather necessary preliminary information, evaluate energy potential and prepare materials for further analysis.
2
ANALYTICS
Refining the fuel
Methods
Instruments
Algorithms
With the help of special analytical instruments we filter, structure and refine multilayered information. The result is a strategic map of our findings and recommendations to company leadership, as well as hypotheses for cultivating the brand platform.
3
BRAND PLATFORM
Creating an energy core and launching the Brand Reactor
The platform is the foundation—the most important part of brand development. Rational and emotional manifestations of the hypothesis are fine-tuned, and through a unique combination are synthesized into a key creative idea—the essence of the brand. The engine is launched, generating an energy core.
4
IDENTIFICATION
Transforming core energy into brand energy
Verbal identification (name, slogan, brand voice, legend)
Visual identification (logotype, corporate style, packaging)
Brand essence is embodied in the verbal and visual elements of communication. Word energy is naming, slogan, brand voice, legend; image energy is logotype, signs, corporate style, packaging, and morphogenesis. All elements of the identity system are developed so that they are balanced and mutually reinforcing.
5
MANAGING BRAND DEVELOPMENT
Mechanisms of energy control
Communication strategy
Creative
strategy
strategy
Brand
contract
contract
Brand Book
A brand, once charged with energy, needs to be controlled and cultivated in order to have a maximally wide-ranging and positive effect. Our managing instruments encompass the ideological, visual, communicative and generative levels of branding.
6
BRAND INTEGRATION
Energy in action
Design
media
media
Advertising
creative
creative
Management
Digital
Implementation
Brand essence is embodied in the verbal and visual elements of communication. Word energy is naming, slogan, brand voice, legend; image energy is logotype, signs, corporate style, packaging, and morphogenesis. All elements of the identity system are developed so that they are balanced and mutually reinforcing.
